"The world business trend of semiconductor manufacturers is to conduct more globalized operation, to adapt to networked society, and to transfer to new business scheme for hardware and service.

Toshiba Semiconductor Company is no exception and in need of transformation.
In order to remain as one of the world leading semiconductor manufacturers and to increase the profitability, we need to achieve the following goals:

- First, to have excellent technology
- Second, to establish high efficiency in production, sales, and technical fields
- Third, to establish IT-based management to achieve the above goals

It is not good enough to have just excellent technology and products. I feel that our competitive edge will only be secured by a total logistics system and a supply chain system to provide the technology and products to customers.

In addition, IT-based management requires us to transform our culture. It is most important that each member sees business from customer's point of view and transforms oneself."

Message from Mr. Morimoto - President of Toshiba Semiconductor Company

Mission: "Transformation of Culture, Supply Chain, and Business Management"

Transformation of Business Management System
Updating Profit and Loss by product more frequently and transforming organizational missions

Transformation of Information Sharing & Exchange System
Establishing Global Master, sharing and exchanging information between customers and factories in real time

Transformation of Production System
Transforming factory mission, defining improvement targets and milestones, and providing more visibility to customers

Transformation of Efficiency
Establishing slimmed-down operation system and eliminating information collection effort, focusing more on decision-making

 

Scope: "CRM, SCP, and PPD"

 


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